Monday, June 1, 2009

Live is now Bing. Can it compete?

  The Microsoft Live search engine has been revamped and renamed to “bing”.  www.live.com now redirects to www.bing.com.  Microsoft hope to make the Bing search engine more relevant by offering more types of results for each search.

Google is the de-facto and number one search engine- for good reason.  It’s simple, loads fast on any browser, and it pretty good at indexing popular sites.  However it can be “stupid” at the same time.  Because it only give the most popular sites per search keyword, you would never find anything new if you typed the same search terms in every time.  Not unless you would go through all 100000 pages.  Usually after the 3 page of results it either repeats or becomes irrelevant.

Microsoft Bing aims to change this by mashing the search results.  It gives more options on generic search terms.

Example:  I typed in blackberry and it gave me the top 10 sites, options for more, images, places to buy it, and related searches to that keyword.  That is a bit more diverse info than Google usually give.

Example 2:  I tried Blackberry Tour and it gave a more straightforward result page since this is a single product that is not on market yet.

Bing also has choices to narrow searches by category such as, Images, Videos, Maps, ect.  It loads pretty quick and result are also listed fast.  But unlike Google, it is a little nicer to look at and info is logically placed on the screen.  It also works well with mobile and Smartphone browsers.

 

I have added bing to my group of startup homepages and plan to use it more often.  By using different search engines rather than just one, you can diversify your results and often find info you would not normally come across with just one.

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