Google is a great search site and email provider. They also provide many great services for free. However, they make money by advertising. When you search something on Google, the first couple of results are highlighted in yellow. Also some ads are displayed on the right side. These are based off your search terms. These ads and your search terms are logged at Google's servers and the data is analyzed to provide you and Google's users with better ad results in future use.
It’s explained deeper here: http://www.google.com/privacy_ads.html
You can opt out of Google tracking your search queries and it will serve generic ads.
Download and install the Cookie here:
http://www.google.com/ads/preferences/plugin/
Just remember, some PC temp file cleaners will remove this cookie. You have to install it again. Most PC file cleaners give you the option to save specified cookies. CCleaner, a free program I recommend, has this type of functionality.
Ads and search engines go together. With out ads, there would be no free search. It can be argued that it goes the other way too. without search , no ads..
Most ads like this aren’t really harmful and no different than what we are exposed to on TV or radio. But I believe the more transparent you are on the internet the better when it deals with basic internet browsing.
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